# Douyin Weekly Brand Initiative Ranking API

> Returns weekly brand initiative ranking metrics from Douyin Index for a specified brand and date range. Supports filtering by platform such as Douyin or Toutiao.

Source: https://www.sandbase.ai/apis/douyin/index/brand-initiative-rank-weekly
API reference: https://www.sandbase.ai/apis/douyin/index/brand-initiative-rank-weekly/docs

## Facts

- Provider: Douyin
- Type: Data API
- Endpoint: `POST https://api.sandbase.ai/v1/api/douyin/index/brand-initiative-rank-weekly`
- Price: $0.0015 per call
- Free allowance: 100 calls per organization per UTC day, shared across eligible APIs
- Capabilities: api, douyin
- Billing: pay per use from one SandBase balance; no provider account or subscription needed

## Call it

`POST https://api.sandbase.ai/v1/api/douyin/index/brand-initiative-rank-weekly` with `Authorization: Bearer $SANDBASE_API_KEY` and the parameters as a JSON body.

| Parameter | Type | Required | Allowed values |
| --- | --- | --- | --- |
| `brand_name` | string | yes |  |
| `end_date` | string | yes |  |
| `start_date` | string | yes |  |
| `app_name` | string | no | aweme, toutiao |

## FAQ

### How do I use the Douyin Weekly Brand Initiative Ranking API?

Send a POST request to https://api.sandbase.ai/v1/api/douyin/index/brand-initiative-rank-weekly with your SandBase API key in the Authorization header (Bearer) and the parameters as a JSON body. You can also try it in the Playground on this page without writing code.

### How much does the Douyin Weekly Brand Initiative Ranking API cost?

$0.0015 per call. Every organization gets 100 free calls per UTC day, shared across eligible SandBase APIs including this one; after that each call is billed at this price from your SandBase balance. There is no subscription.

### What parameters does the Douyin Weekly Brand Initiative Ranking API accept?

Required: brand_name (string), end_date (string) and start_date (string). Optional: app_name (one of aweme, toutiao). The Parameters table and the Playground on this page list every field.

### What does the Douyin Weekly Brand Initiative Ranking API return?

A JSON response returned in the same HTTP request (synchronous).

### Do I need a Douyin developer account or API key?

No. Douyin Weekly Brand Initiative Ranking runs through SandBase, so one SandBase API key covers this endpoint and every other API and model in the catalog. You do not need to apply for Douyin API access separately.

## README

### Douyin Weekly Brand Initiative Ranking API

Queries weekly brand initiative ranking statistics for a target brand. Provide `brand_name`, `start_date`, and `end_date` in YYYYMMDD format, with an optional `app_name` filter.

#### Use cases

- Track weekly brand initiative score changes over time.
- Benchmark brand engagement rankings across Douyin and Toutiao.
- Analyze competitor brand performance trends on a weekly basis.

#### Request

```bash
curl -X POST "https://api.sandbase.ai/v1/api/douyin/index/brand-initiative-rank-weekly" \
  -H "Authorization: Bearer $SANDBASE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"brand_name": "华为", "end_date": "20260412", "start_date": "20260406"}'
```

#### Parameters

| Name | Type | Required | Description |
|---|---|---|---|
| `end_date` | string | Yes | End date YYYYMMDD |
| `brand_name` | string | Yes | Brand name |
| `start_date` | string | Yes | Start date YYYYMMDD |
| `app_name` | string | No | Platform |

#### Notes

- Set `app_name` to `aweme` for Douyin or `toutiao` for Toutiao.
- Date parameters `start_date` and `end_date` require the YYYYMMDD format.

#### Related APIs

- [Douyin Index Area List](/model/douyin/index/all-area): Returns the complete list of supported geographic areas available for Douyin Index queries.
- [Douyin Index Valid Dates](/model/douyin/index/all-valid-date): Returns the latest valid dates available for each data type in Douyin Index.
- [Douyin Brand Popularity Cycles](/model/douyin/index/brand-cycles): Returns periodic brand popularity and cycle analysis data across platforms for a specified brand name and date range.