Local SEO Audit

Find out why a business does or does not show up on Google Maps for a search term, point by point around it.

v0.1.1

View example draft · How to use

Example draft

Why an emergency dentist cannot be found

The Local Dentist in East Austin (4.9 stars, 155 reviews), searched as "emergency dentist" from three points around Austin.

The answer

It does not appear in the results at any of the three points, even though it offers emergency care and has excellent reviews. The problem is its category, not its rating.

Why

The practices ranking #2–#4 list "Emergency dental service" as their main category. The Local Dentist lists only "Dentist".

Fix these first

Add "Emergency dental service" as a category. Say "same-day emergency appointments" in the first sentence of the description. Publish accurate hours for urgent visits, then check again in 4–6 weeks.

From a real run on 2026-11-05.

What you get

  • Rank at each grid point, or “not in top N”
  • Winners’ categories, ratings and review counts
  • A fix list where every item names its evidence

Good fit

  • Explaining a missing Maps ranking to a client
  • Checking before and after a profile change

Not for

  • Editing the Business Profile for you
  • Fake reviews, keyword-stuffed names or fake locations

How to use

An Agent that can read the complete Skill folder. Live research also needs a SandBase connection; supplied material can be used without a lookup.

Download and unpack the complete Skill folder, keep its references, and use it with a local Agent that supports Skills.

Download Skill v0.1.1

Ask your Agent

Use local-seo-audit for The Local Dentist in East Austin on “emergency dentist”. Check three map points, compare it with the businesses that win there, read its Business Profile and give me a fix list.

  1. Build the grid

    Search the keyword from the business and from points 2–5 km away.

  2. Read the profile

    Fetch categories, description, hours, rating distribution and review topics.

  3. Compare and fix

    Compare with the top results at each point and order the gaps by impact.

FAQ

How do I use this Skill?

Download and unpack the whole Skill folder, including references, into your Agent’s supported Skill directory. You can also ask the Agent to read its SKILL.md and follow the instructions. Run it locally with your own material.

Is one grid enough?

It is one snapshot. Rerun the same points weeks after changes and compare like with like.