TikTok Ad Creative Research

See who advertises about a brand or keyword on TikTok and what a top-performing creative does second by second.

v0.1.1

View example draft · How to use

Example draft

Launching a language app in Germany

TikTok ads in Germany that mention "Duolingo", and the most-liked ad of the last 30 days.

The answer

Rivals already attack Duolingo by name. 2,228 ads in Germany mention it; one advertiser has run the same "your brain wants to leave Duolingo" message for 11 weeks in many small tests. A switch message would be crowded.

What the best ad does

The most-liked ad of the month (133,308 likes, click rate in the top 1%) gets almost all its clicks in the first 30 seconds, with peaks at 10, 16 and 28 seconds.

For the launch

Find an angle other than "leave Duolingo", put the point in the first 30 seconds, and test several small versions at once.

From a real run on 2026-11-05.

What you get

  • Advertisers and messages from the EU ad library
  • Top Creative Center ads with likes, CTR and objective
  • A creative’s CTR percentile and per-second click curve

Good fit

  • Competitor research before a launch
  • Finding where in an ad viewers act

Not for

  • Auditing your own ad account
  • Downloading or republishing other advertisers’ videos

How to use

An Agent that can read the complete Skill folder. Live research also needs a SandBase connection; supplied material can be used without a lookup.

Download and unpack the complete Skill folder, keep its references, and use it with a local Agent that supports Skills.

Download Skill v0.1.1

Ask your Agent

Use tiktok-ad-creative-research to show who uses “duolingo” in TikTok ads in Germany, and tear down the most-liked Creative Center ad of the last 30 days.

  1. Scan competitors

    Search the ad library by keyword and region; group by advertiser and run dates.

  2. Find top creatives

    List Creative Center ads for the period and market, and report thin results honestly.

  3. Tear down

    Read the detail, CTR percentile and click curve for one to three creatives.

FAQ

How do I use this Skill?

Download and unpack the whole Skill folder, including references, into your Agent’s supported Skill directory. You can also ask the Agent to read its SKILL.md and follow the instructions. Run it locally with your own material.

Are CTR and cost the advertiser’s real numbers?

No. They are TikTok’s relative figures for comparison.