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TikTok engagement rate calculator

Enter a TikTok username to audit the creator: engagement rate of the latest videos, average views and posting frequency, the share of fake views, and when the account hit each follower milestone.

  • No TikTok login
  • 12 latest videos
  • Fake view check
  • Follower milestones

Sample result

Engagement rate calculator

Type the numbers from one video, or the totals of several. It runs in your browser; nothing is sent.

How to calculate TikTok engagement rate

On TikTok, divide by views rather than followers: most views come from the For You feed.

By views
(likes + comments + shares) ÷ views × 100. A video with 100,000 views, 6,000 likes, 150 comments and 300 shares: 6,450 ÷ 100,000 = 6.45%.
By followers
average (likes + comments + shares) per video ÷ followers × 100. Useful to compare a creator with Instagram or YouTube numbers, which are usually given by followers.

What is a good TikTok engagement rate?

The bands this calculator uses for engagement by views. Large accounts usually sit lower than small ones, so compare creators of a similar size and niche.

  • Under 3%Low. Few viewers interact.
  • 3–6%Average. Typical for TikTok.
  • 6–9%Good. An engaged audience.
  • 9% and upExcellent. Viewers act on almost every video.

What the audit checks

Engagement
Engagement rate by views and by followers over the latest videos, split into likes, comments, shares and saves.
Reach
Average and median views, views per follower and how often the creator posts.
Authenticity
A fake view check on the latest three videos, against benchmarks for the content type.
Growth
Follower milestones, how long each took, and a 14-day daily view trend for the latest videos.

Who uses it

  • BrandsCheck a creator's real engagement before paying for a sponsored TikTok.
  • Agencies and MCNsScreen creator lists by engagement and fake view share.
  • CreatorsTrack your own engagement rate and compare it with peers.

TikTok creator analytics with an API

The audit is made of SandBase APIs you can call with your own API key.

Read a creator's latest videos, their 14-day view trends, follower milestones and a fake view score per video.

user-post-videoscreator-info-and-milestonesvideo-metricsdetect-fake-views
curl -X POST https://api.sandbase.ai/v1/api/tiktok/app-v3/user-post-videos \
  -H "Authorization: Bearer $SANDBASE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"unique_id": "thatdudecancook", "count": 12, "sort_type": 0}'

Frequently asked questions

How do you calculate TikTok engagement rate?
For each video, add likes, comments and shares, divide by the video's views and multiply by 100. The audit does this for the creator's latest videos (pinned videos are left out) and shows the average. It also shows engagement by followers: average interactions per video divided by the follower count.
What is a good engagement rate on TikTok?
This calculator uses a rule of thumb for engagement by views: under 3% is low, 3–6% average, 6–9% good and 9% or more excellent. Large accounts usually sit lower than small ones, so compare creators of a similar size and niche.
Should I measure engagement by views or by followers?
By views is the better measure on TikTok, because most views come from the For You feed rather than from followers. By followers is still useful for comparing a creator with Instagram or YouTube numbers, so the report shows both.
How does the audit check for fake views?
It runs the TikTok fake views check on the three latest videos. Each check compares likes, comments, shares and saves with the views, looks at follower growth and the traffic pool the video reached, and returns a 0–100 fake view score. The report shows the average share of fake views and the worst result.
What are growth milestones?
The dates on which the account reached follower counts such as 10K, 100K and 1M, with the posts published since the previous milestone and their average views. They come from TikTok's creator milestone data, which not every account has.
Do I need a TikTok account?
No. The audit reads public data only, so a private account or one without public videos returns no result. The calculator above the FAQ runs in your browser and sends nothing.
Is there an API for TikTok creator analytics?
Yes. The audit is built from SandBase APIs you can call directly: tiktok/app-v3/user-post-videos, tiktok/analytics/creator-info-and-milestones, tiktok/analytics/video-metrics and tiktok/analytics/detect-fake-views. Calls are billed per call to your SandBase balance.

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